Media Kit

Game-time utility: where fans find streams, odds, and ways to watch.

Your brand meets fans at peak intent-right before and during action.

Yearly Sessions

Active Users

%

Engagement Rate

Views

Source: GA4, last October 2024 – October 2025

Traffic Sources

  • Direct: 79,196 (92.1%)

  • Organic Search: 5,923 (6.9%)

  • Referral: 382 (0.4%)

  • Organic Social: 313 (0.36%)

  • Unassigned: 113 (0.13%)

Source: GA4, last October 2024 – October 2025

Audience & Reach

Geography (Active Users):

  • United States: 35.4% (25,079)

  • Canada: 16.1% (11,377)

  • Netherlands: 11.1% (7,876)

  • Germany: 11.0% (7,789)

  • United Kingdom: 10.7% (7,584)

  • Australia: 10.5% (7,395)

Source: GA4, last October 2024 – October 2025

  • Live, game-time spikes visible in GA4 trend.

  • Mobile-first behaviors (browser mix is Chrome/Safari heavy).

  • Fans seek “where to watch,” odds, and team hub info.

Top Content (Pages & Screens)

  • /tv-live-streams/cbs-sports/ — 1,128 views (16.7%)

  • / — 1,025 views (15.2%)

  • /nfl-streams/ — 749 views (11.1%)

  • /nfl-redzone/ — 387 views (5.7%)

  • /nfl1/ — 386 views (5.7%)

  • /ufc/ — 376 views (5.6%)

  • /hockey-streams/ — 242 views (3.6%)

  • /live-stream-links/ufc/ — 204 views (3.0%)

Sample placements available on these page types.

Source: GA4, last Sept 18 – October 18

Performance & Reporting

  • Weekly reporting with UTM + subIDs by page/slot.

  • Channel split: Direct 80.6%, Organic 14.1%, Referral 4.0%, Social 0.3%.

  • Views 6.8K, Events 17K last 28 days.

Source: GA4, last Sept 18 – October 18

Post-click QA, fraud checks, and creative compliance included.

Compliance & Brand Safety

  • DMCA/Takedown process; prompt removal on request.

  • Responsible gambling notices (19+/21+, geo-appropriate).

  • No pop-unders, forced redirects, or misleading CTAs.